Web Analysis
Use Web Analysis to assess a business's online presence for compliance and fraud risk across the entire customer lifecycle.
Middesk's Web Analysis product assesses a business's website for risk by instantly helping you understand whether a business is real and operating, operating as described, and high quality. It removes the need for a compliance or risk analyst to spend 15-20 minutes on average manually reviewing a business's online footprint and reduces the amount of businesses who drop out of the funnel while waiting for a manual review to be completed.
A business’s website is an important data source for identifying and verifying business information. Web Analysis can help identify new business details, as well as check for consistency between submitted and identified information. While consistency can be a positive indicator of business quality, an obvious inconsistency is a clear indicator of risk.
A business’s website also provides meaningful insight into their operations and risk profile. Web Analysis utilizes a rating-based approach paired with detailed quality indicators to assess website quality. Customers can rely on the overall quality rating to power their decisioning and leverage the individual quality indicators to better understand the score.
In sum, reviewing this minimum set of pages can help build a deeper picture of the business entity and help establish the credibility of associated businesses.
Updated 26 days ago