Middesk's True Industry product relies on two main activities: aggregation of business website content, and classification of that content through a proprietary machine learning algorithm trained on tens of thousands of business websites.
The True Industry product today follows a straightforward flow that involves one action or request from a customer.
At a high level, the product is designed as follows:
- A customer passes Middesk a business website either through the Middesk Dashboard or the Middesk True Industry API.
- Upon receiving the website, Middesk aggregates the web content associated with that website, collecting information across numerous pages of the site.
- Middesk sends the aggregated web content to a proprietary machine learning model to develop a set of classification label predictions.
- Middesk returns this full set of label predictions to the customer through the Dashboard or via webhook.
A diagram of these activities is offered below.
Updated over 2 years ago