Web Verification

Web Verification enhances our entity business verification capabilities by utilizing web-sourced data as a supplementary and fallback data source. Opting into Web Verification ensures Middesk maintains core verification logic using authoritative first-party government data sources, with web-sourced data acting only as an additional verification layer.

Web verification currently applies to the following business attributes:

Business Name
Office Address
People Associated

Middesk Dashboard

Middesk’s dashboard will indicate when web sources are used within the "Sources" tab. You can view each website URL checked, the LinkedIn profile (if available), and the specific attributes surfaced from these sources.

API Integration
The Middesk API responses will explicitly indicate when web-sourced validation is used, showing detailed metadata for each data point

Example API Response:

{
  "category": "name",
  "key": "name",
  "label": "Business Name",
  "message": "Similar match identified to the submitted Business Name",
  "name": "name",
  "status": "warning",
  "sub_label": "Similar Match",
  "sources": [
    {
      "id": "30157cd1-8c12-4faf-8f2a-388741bea2c0",
      "type": "name",
      "metadata": {
        "name": "Freight Outta Here",
        "submitted": true
      }
    },
    {
      "id": "ff73a978-f407-4ac6-8d6f-f8c9db58e5e7",
      "type": "name",
      "metadata": {
        "name": "FREIGHT OUTTA HERE LLC",
        "submitted": false
      }
    }
  ]
}

You can use the id field (i.e., "id": "ff73a978-f407-4ac6-8d6f-f8c9db58e5e7") to look into the attribute’s array at the “sources” object to find the review task response indicating that it was validated by the website:

{
  "names": [
    {
      "object": "name",
      "id": "30157cd1-8c12-4faf-8f2a-388741bea2c0",
      "name": "Freight Outta Here",
      "submitted": true,
      "type": "legal",
      "business_id": "521283c7-3570-4862-b79f-507a77d4766c",
      "sources": []
    },
    {
      "object": "name",
      "id": "ff73a978-f407-4ac6-8d6f-f8c9db58e5e7",
      "name": "FREIGHT OUTTA HERE LLC",
      "submitted": false,
      "type": null,
      "business_id": "521283c7-3570-4862-b79f-507a77d4766c",
      "sources": [
        {
          "id": "72c32d70-2adc-4d0f-b08b-2a2f7489e1ea",
          "type": "website",
          "metadata": {
            "url": "julescoffeeshop.com"
          }
        }
      ]
    }
  ]
}

In this example, attribute "FREIGHT OUTTA HERE LLC" was verified specifically through the listed website URL (julescoffeeshop.com).