A business can have many profiles. Profiles are derived from websites, but also matched from web presence. Types of profiles today include Google Places and Facebook Pages.

    "object": "profile",
    "id": "efbae2ce-bbe9-416b-bee4-e17f2547dbc0",
    "type": "facebook",
    "external_id": "asocialprofile",
    "url": "",
    "metadata": {}
typestringType of profile. Values include facebook or google.
external_idstringThird-party identifier for the profile.
urlurlCanonical URL for the profile
metadataobjectAdditional metadata sourced from the profile